Profile
Passionate about crafting thoughtful design systems and experiences that make technology feel effortless.
Intro
Hi, my name is Prudhvi Reddypally.
I’m a Lead UX and Product Designer with 8.6 years of experience designing user-centered digital products across SaaS, AI-driven platforms, and enterprise applications. I specialize in UX strategy, design systems, accessibility, and user research, transforming complex business challenges into intuitive, scalable experiences.
I enjoy mentoring designers, exploring AI-driven design workflows, and building design cultures that balance creativity with measurable impact.
Skills
What I'm Doing
Blending strategy, design, and empathy to create impactful digital products that people love to use.
Web Design
Designing responsive, accessible, and user-centric web interfaces that enhance usability, engagement, and conversion. Skilled in building scalable design systems and consistent cross-platform experiences.
Development
Collaborating with developers to translate design intent into responsive, functional interfaces using HTML, CSS (SCSS), and component-driven frameworks, ensuring consistency, usability, and high-quality user
Social Media
Designing impactful visual content and UI snippets for product launches, campaigns, and brand storytelling, ensuring a cohesive and engaging digital presence across all social media channels
Branding
Creating cohesive brand experiences through consistent design language, visual identity, and tone. Leading brand refresh initiatives to align product identity with business goals.
Strategy
Defining UX strategies that connect business goals with user needs. Leading research, journey mapping, and data-driven design decisions to deliver measurable outcomes.
Consulting
Partnering with teams to audit product usability, improve workflows, and implement UX best practices. Providing mentorship to designers and guiding teams on scaling design operations.
86
Happy Client
154
Successful Project
76
UI/UX projects
15
Team Members
The projects
A collection of my favorite design works — blending research, strategy, and pixel-perfect execution.
- All
- Product Design
- UX Case Studies
- Design Systems
- User Research
- Web & Mobile Apps
- Prototypes & Interactions
- AI & SaaS Projects
Resume
A closer look at my journey as a designer, leader, and problem -solver across multiple digital products.
Education & Certifications
Jawaharlal Nehru Technological University Hyderabad
2013 - Bachelor's Degree in AutomobileBachelor’s Degree in Automobile Engineering, building a strong foundation in problem-solving, systems thinking, and design innovation.
UX & Product Design Certification
2018 - Interaction Design Foundation (IDF).Completed advanced courses in UX Research, Interaction Design, and Information Architecture to transition into product design leadership.
Design Systems & Accessibility Masterclass
2022 - Figma Community / UdemyFocused on building scalable design systems, WCAG accessibility standards, and design documentation for enterprise-scale platforms.
Experience
FireFlink Private Limited
July 2022 - Present - Design Lead / Head of DesignDrove FireFlink’s redesign achieving 5× client acquisition and 30× growth. Built a scalable design system, boosted engagement and NPS, and mentored designers while improving cross-team workflows for efficient delivery.
Bert Labs
April 2022 - July 2022 - Senior Research DesignerDesigned AI-powered interfaces integrating deep learning and IoT for enterprise platforms. Conducted extensive user studies with stakeholders at Unilever, Tech Mahindra, and ITC to inform product decisions and improve usability.
CredR.
Dec 2021 to April 2022 - Senior UX DesignerRedesigned the two-wheeler marketplace flow, boosting engagement and conversions by 45 percent. Optimized inspection, pricing, and service workflows with cross-functional teams, improving overall customer satisfaction, operational efficiency, and business performance.